Privacy policy
Privacy Policy
Last updated: June 3, 2026
Photo Magnet UK (“we”, “us”, “our”) operates this website and online store. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, place an order, upload photos, or interact with us.
By using our website, you agree to the collection and use of information in accordance with this policy.
1. Personal information we collect
We may collect the following types of personal information:
Contact details
Name, billing address, shipping address, email address and phone number.
Order information
Details of products purchased, order history, delivery information and transaction information.
Payment information
Payment details are processed securely through Shopify and our payment providers. We do not store full card details.
Uploaded content
Images, photos, artwork or other content you upload to create personalised products.
Uploaded images may contain personal data, including photos of identifiable people.
Device and usage information
IP address, browser type, device information, location information, pages visited and how you interact with our website.
Communications
Messages you send us by email, contact forms, social media, customer support or other communication channels.
2. Uploaded images and personal content
When you upload images to our website, these may include personal data, such as photos of individuals, children, family members, pets, artwork or other personal content.
By uploading images, you confirm that:
You own the images, or you have permission to use them.
You have permission from any identifiable individuals where required.
The content does not infringe copyright, trade mark, privacy or other rights.
The content is not unlawful, offensive or otherwise inappropriate.
We use uploaded images to:
Produce your personalised photo magnets.
Fulfil your order.
Provide customer support.
Check quality where needed.
Handle reprints, complaints, refunds or order issues.
We do not claim ownership of your uploaded images.
3. Customer photos and marketing consent
We will not use your uploaded photos, finished magnets, order images or personal content for public marketing, social media, website content or advertising unless you have given us permission.
This permission may be given by ticking an optional consent box on the product page, at checkout, or by agreeing separately in writing.
Giving permission is optional and is not required to place an order.
If you do not give permission, your uploaded images will only be used to create and manage your order.
If you give permission and later change your mind, please contact us at:
We will stop using the image in future marketing where reasonably possible. However, we may not be able to remove content that has already been shared, reposted, saved, copied or published by others.
4. How long we keep uploaded images
Uploaded images are stored only for as long as reasonably necessary.
We typically delete uploaded images within 30–90 days after order completion, unless we need to keep them for a longer period for legal, tax, customer service, fraud prevention, dispute handling, reprints or operational reasons.
5. How we use your personal information
We use your information to:
Process and fulfil your orders.
Produce your personalised products.
Deliver your products.
Send order updates and dispatch information.
Provide customer support.
Respond to messages or enquiries.
Manage returns, refunds, replacements or complaints.
Improve our website, products and services.
Prevent fraud and keep our website secure.
Comply with legal, accounting and tax obligations.
Send marketing communications only where permitted or where you have given consent.
6. Legal basis for processing
Under UK data protection law, we rely on the following lawful bases:
Contract
To process your order, produce your personalised products, arrange delivery and provide customer support.
Legal obligation
To comply with legal, accounting, tax and regulatory requirements.
Legitimate interests
To improve our services, prevent fraud, maintain website security, handle customer queries and operate our business.
Consent
For optional marketing communications and for using customer photos, uploaded images or finished product images in public marketing, social media, website content or advertising.
You can withdraw consent where applicable by contacting us.
7. Sharing your information
We may share your information with trusted third parties where necessary to operate our business and fulfil your order.
This may include:
Shopify, our ecommerce platform.
Payment providers, such as card processors, PayPal, Klarna, Shop Pay or other payment services.
Delivery companies, including Royal Mail or other postal/courier services.
Apps and service providers used for image uploads, order processing, email, hosting, analytics, customer support or website functionality.
Professional advisers where necessary, such as accountants or legal advisers.
Legal or regulatory authorities where required by law.
We do not sell your personal data.
8. International orders and data processing
If you place an order from outside the UK, we may need to share relevant order and delivery information with postal, courier, customs or delivery partners so your order can be processed and delivered.
Some of our service providers, including Shopify and related apps or payment providers, may process personal data outside the UK.
Where this happens, appropriate safeguards are used where required, such as contractual protections or recognised data transfer mechanisms.
9. Data retention
We keep your personal information only for as long as necessary.
We may retain order and customer records for legal, tax, accounting, fraud prevention and customer service purposes.
Uploaded images are typically deleted within 30–90 days after order completion, unless we need to keep them for a longer period for customer support, reprints, disputes, legal reasons or where you have given permission for marketing use.
10. Your rights
If you are in the UK or EU, you may have the right to:
Access your personal data.
Request correction of inaccurate data.
Request deletion of your data.
Object to processing.
Restrict processing.
Request data transfer, also known as portability.
Withdraw consent where processing is based on consent.
To exercise these rights, please contact us using the details below.
We may need to verify your identity before responding to certain requests.
11. Cookies
We use cookies and similar technologies to:
Enable website functionality.
Remember preferences.
Improve user experience.
Analyse website traffic.
Support marketing and advertising.
You can manage cookies through your browser settings or through any cookie banner or consent tools shown on our website.
Some cookies are essential for the website to work properly. Others may be optional, such as analytics or marketing cookies.
12. Marketing communications
We may send marketing emails or messages where you have signed up, made a purchase, or where we are otherwise permitted to do so.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us.
We will not use your uploaded customer photos for marketing unless you have given separate permission.
13. Security
We take reasonable measures to protect your personal data and uploaded images.
However, no website, platform or storage system is completely secure, and we cannot guarantee absolute security.
You are responsible for ensuring that any account details, passwords or login information you use remain secure.
14. Children’s data
Our website is not intended for children under 16.
We do not knowingly collect personal data directly from children.
Customers may upload family photos or photos of children as part of a personalised order. By uploading these images, you confirm that you have the right or permission to use them for the purpose of creating your order.
We will not use photos of children for public marketing, social media, website content or advertising unless appropriate permission has been given.
15. Complaints
If you have concerns about how we use your personal data, please contact us first so we can try to resolve the issue.
You also have the right to lodge a complaint with the UK Information Commissioner’s Office.
Website: https://ico.org.uk
16. Changes to this policy
We may update this Privacy Policy from time to time.
Updates will be posted on this page with a revised date shown at the top.
17. Contact us
If you have any questions about this Privacy Policy, your personal data, uploaded images, or your rights, please contact us:
Photo Magnet UK
Email: hello@photomagnet.co.uk
Address: Photo Magnet UK, The Hollies, Swamp Lane, Great Ellingham, Norfolk, NR17 1LH, United Kingdom